Ugly Air Forces - Custom sneakers have never been a bigger part of the conversation. The uniqueness of a one-of-a-kind piece is universally appealing, and what used to be a hobby regarding sneakers has now become a growing market.
From kids posing in Chuck Taylors to skaters cutting off the top half of Vans Caballeros, DIY habits are as old as the sneakers they're based on. In the late 90s and early 00s, sneaker enthusiasts began to produce and market their favorite sneakers.
Ugly Air Forces
Bobbito Garcia was one of the first to do this. A cult following in the '80s and '90s, Garcia painted Bruce Kilgore's Air Force One a variety of colors and put them up for sale. Other pioneers included Metamphibian and SBTG, who made a name for themselves by hand-painting Nike Dunks and reselling them at a premium. Raif Adelberg cut the Nike Air Force 1 and sent his custom creations to Eddie Cruz to sell at Union LA in the early 2000s. A few years later, JBF Customs popularized the use of luxury materials, while Shoe Surgeon gained a reputation for creating some of the most sophisticated customs on the market. Today, customs are driving the market in every way, as consumers want more options to differentiate themselves.
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While there are some custom sneakers that are unique in their own way, those ideas become clichés for the many copycats out there. JBF Customs refused to produce another Python Air Jordan 1s despite popularizing the trend in the first place. If something is well received, it's a proof of concept for others to pull off. Instead of focusing on their contribution to sneaker culture, profit-driven buyers try to cash in on the latest trend. "The custom shoe market is very saturated and I think there is still a big gap in the market for creativity and unique thinkers," says Connor Selts of Ceeze Studios. "There is a conflicting dialogue between creativity and professionalism."
Of course, sneaker culture still has its roots. Joshua Vides is known for his meticulously drawn designs. The Guatemalan artist never thought of himself as a sneaker dealer, but someone who loved sneakers and felt they could be used as a canvas for his art. Following the virality of his creations, Vides now has an official Converse collaboration under his belt. Other trends such as John Mayer's tie-dye off-white x Nike Air Presto or online ceramics for shoe surgeons, carefully prepared Nike React Element 87 "Leather" (which was actually available for purchase) successfully increase the most popular releases of 2018. Unique and individual concepts.
Another name in sneaker customization, Helen Kirkham also makes an impact with Reebok's Instapump Fury OG. Kirkum's design is particularly unique because it bears little relation to sneaker culture in general. What may seem like a hindrance to her design process is actually her greatest strength. By refusing to be put on a pedestal, Kirkum has the freedom to experiment as he pleases. In this freedom Kirkum can share its stance on sustainability by reusing materials. As he puts it: "If I give [the shoes] too much authenticity, I can't take a scalpel to them and cut them in half," he says. "I can understand the importance of sneakers, but I think when it comes to my work, I have to forget myself and be simple and comfortable."
However, the best custom sneakers are those that tell a story and have personal meaning. BespokeIND's Nike SB Dunk Low "Lego," for example, features a mix of calf suede, kangaroo, lamb and deerskin in pastel colors reminiscent of the brand, and features real Lego pieces attached to the tongue. According to Damian Sim, founder of BespokeIND:
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“Each sneaker we handcraft takes an average of 100 hours from the digital imaging stage to the final product. We incorporate sneaker intelligence into all of our processes, returning OG shapes, cutting and sewing, or patterning and tailoring to the client's brief and preference. That's the real difference between what [BespokeIND] is doing and what most people are doing with factory sneakers and cookie-cuttering and adding premium materials.
Despite the endless number of trends every day, custom sneakers remain one of the sneaker industry's most important subcategories. They inspire brands and individuals to continue to innovate. Whether it's unusual construction, a unique design process, or an attempt to convey a compelling story, there's no doubt that stunning custom designs will continue to flood the market. Unfortunately, as the number of original custom sneakers grows, so do the casual copycat habits we know today.
As consumers, we determine the flows in the market. It is our duty to distinguish between good and bad. It is our responsibility to maintain the integrity of our community. Sneaker culture is based on authenticity – let's not forget that. This post contains links to the products of one or more of our advertisers. We may receive compensation when you click on links to these products. The opinions and information presented on this site are the original editorial of Sneaker News.
Christmas may be a little different this year due to the COVID-19 situation, but one thing is for sure, and that's Nike celebrating the December holidays with themed shoe drops. Today, the Swoosh took the opportunity to reveal three members of its celebratory lineup, which includes the Blazer Mid, Air Max 90, and Air Force 1 High, and the latter has just been revealed via detailed images.
Nike Dunk Low Ugly Duckling Purple
Adorned with holiday cheer, this upcoming piece is highlighted by its snowflake graphic, which is attached to the snowflakes, neck and right leg, all finished in Santa Claus outfit red, as well as the traditional heel. Strap on deviation with green knitwear. Additionally, the Nike team paints the overlays in a deep burgundy, and they increase the silhouette's comfort level by applying Santa hat-like fur to the sock liners. More images of this winter-friendly colorway can be found below, and don't forget that they'll be hitting Nike.com in the coming months.
Nike Air Force 1 High "Nordic" Release Date: January 8th, 2021 (Friday) Color: Team Red/White/University Red Men's: $120 Style Code: DC1620-600
Aftermarket Buy It Now North America January 8th, 2021 (Friday) Finish Line Check Site JD Sports US Check Site Nike SNKRS US Check Site
Nike Air Force 1 Nike Air Force 1s NikeStore Upcoming Sneakers Nike Air Force 1 Nike Air Force 1 High
Custom Sneakers: What Makes Them Good & What Makes Them Bad?
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