Linkedin Free Vs Premium - I only have a dollar for every time someone asks me, "Meloni, which LinkedIn membership level is right for my business?"
A free subscription, premium business or sales navigator, which one will meet your needs and help you achieve your business goals, be it professional networking or lead generation?
Linkedin Free Vs Premium
To help you decide, I've created a comprehensive comparison guide detailing the features, tools, costs, and benefits of each LinkedIn membership level.
Comparison Linkedin Plans: Linkedin Free Vs Premium Vs Sales Navigator
Despite its obvious limitations, there's a lot to like about LinkedIn's free membership tier. With a free LinkedIn membership you can:
However, many features that used to be available in the free membership have now disappeared. This means it's a little more difficult to catch up on lost functionality and avoid exceeding the monthly business usage limit while doing your research.
Many people who use LinkedIn for lead generation often choose to upgrade from a free to a paid LinkedIn membership for the following reasons:
However, despite the limitations of free membership, LinkedIn is an excellent way for most professionals, B2B businesses and sellers to (a) find and connect with their ideal customers, (b) regular status updates and LinkedIn post publisher posts, and (c) engage with their connections in numerous ways
Why Linkedin Premium Is Worth The Money
LinkedIn's main reason is that it is an active social platform for businesses. At the time of writing, it has over half a billion subscribers worldwide.
The strength of the platform is that even with a free membership you can quickly and easily find and connect with professionals and business people from all over the world.
These are the current plans in USD at the time of writing with monthly payments (less annual payments):
While Premium Career and Recruiter Lite are useful for a specific group of people, in this article I will compare the LinkedIn Premium Business and Sales Navigator Professional memberships - most useful for lead generation on LinkedIn.
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It compares the following subscription plans: Free vs. Premium career vs premium business vs. Sales Navigator Vs. Recruiter Lite to make it easy to choose the best plan for you.
Along with a membership level comparison chart, we'll also send you four cheat sheets that will help you get the most out of any LinkedIn Premium plan.
You can start with a free 30-day trial. After your free month, you'll pay $59.99/month when you bill monthly and less when you pay annually.
Here's a list of tools and features you can access with your LinkedIn Premium Business subscription to help you decide if Premium Business is right for you:
Linkedin Premium: What It Is And What's The Difference With Linkedin Free
This feature is one of LinkedIn's most popular because it reveals the types of people and companies your profile and skills attract, often revealing high-quality potential leads.
This section lists all the people who have viewed your profile in the last 90 days (you can only see the last five people with a free account.)
LinkedIn provides you with some basic filters below the top graph, showing which companies your viewers belong to, the viewers' most common job titles, and how they found your profile.
This is a great filter to check if you have a premium membership or not and get lots of profile views.
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If you want to send a message to someone you're not connected to (and don't share a group with), you'll need to send them a message.
InMails can be useful when you want to reach out to a potential prospect before you send them a connection request or if they haven't accepted your connection request.
This is only possible with a premium subscription. You get a certain number of emails each month based on your membership level with the opportunity to buy more.
This means you won't lose access to search results for a month, which will negatively impact your lead generation searches.
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Extended LinkedIn network access is part of the Premium Business Plan, not included in the Premium Career Plan.
LinkedIn offers a free 30-day trial of Sales Navigator. After your free month, pay $79.00/month or less when you bill annually.
Next, I talk about additional features, their benefits, and how you can use them for lead generation.
Sales Navigator is incredibly valuable if lead generation is your priority because it makes it easy for you to find your ideal customers and prospects.
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LinkedIn's advanced search, available with a free membership, can already be helpful in finding your ideal clients. But the extensive search filters found in Sales Navigator offer another level of detail, ease, and automation.
You can find your ideal customers with precision and then save those searches to automatically receive new results every day, week or month.
In fact, you have access to more than three dozen filters in Sales Navigator than you do with a regular search, which will allow you to narrow your search, save you time, and create highly targeted search results on LinkedIn.
On this results page, you can see a list of suggested prospects and companies based on your activity and sales preferences. You can save the targeted leads and accounts by clicking on the above
Should You Pay Extra For Linkedin Premium? Probably Not Unless You Use These 2 Features
To further narrow your results, you can create a more targeted list of leads and accounts using the many search filters available on the left side of the page.
A monthly subscription to Sales Navigator gives you the ability to add notes to the profiles of your prospects and companies you want to follow, as well as add them to specific lead lists you've created. This is an important strategy if you want to stay organized using LinkedIn for social selling.
Every time you find a prospect or connect with a person, you should add them to the main list in Sales Navigator based on who they are. For example, are they a prospect, a strategic partner or an existing customer?
This can be helpful in many ways when deciding who to communicate with at a particular company.
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It's also an effective natural conversation starter, giving you an excellent reason to engage with the person. That's why it's called a trigger event - it causes engagement.
Using these and other trigger events to regularly engage with your network will put you on their radar. Learn more about trigger events here.
LinkedIn Learning Center is an online education platform that helps you discover and develop business, technology-related and creative skills through expert-led course videos. It is included with your Sales Navigator subscription.
With over 5,000 courses and personalized recommendations, you can find, complete and track courses related to your field and interests. You can also choose to add these courses and related skills to your LinkedIn profile once you're done.
Linkedin Accounts: Free Vs. Premium Vs. Sales Navigator
LinkedIn's SSI Score measures your or your company's performance in four key areas, also known as the LinkedIn SSI Pillars. They are:
Regardless of your LinkedIn membership, you can access your SSI score here. Here's more about the LinkedIn Social Selling Index.
Like all social media platforms, LinkedIn is constantly evolving, so it's hard to know which plan will work best for you.
Whether you decide to invest in Sales Navigator or Premium Business, or use a free LinkedIn membership, the key is to stay organized with your social selling activities.
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While setting up a lead generation system may seem like a lot of work at first, it will stay organized in the long run:
You can avoid being disorganized as well as making costly mistakes, such as sending the wrong message in the wrong context at the wrong time. If you do, you lose prospects forever, so it pays to stay organized.
With tools like Sales Navigator, it's quick and easy to manage and stay organized. Moreover, such tools offer additional features that will increase the success of your social selling activities.
Social media has spoiled us over the years and given us the ability to market to customers without spending money. This has never happened before. But social media platforms caught on and decided to take advantage of our need to use them for marketing.
Linkedin Premium: What Are Its Advantages For Your Business?
LinkedIn did what Facebook did when it changed its algorithm for business pages. The change made it nearly impossible for business pages to be viewed organically. This was the beginning of the pay to play model on social media platforms.
Upgrading to a paid LinkedIn membership may not be right for everyone, but it certainly makes sense for those who can find, connect, and build relationships with their ideal clients on LinkedIn.
If you need help creating or improving your lead generation or social selling strategy, you can contact me here.
. In it, you'll find three videos that will teach you how to grow your personal brand, attract more clients, and build your authority—all with a few simple tweaks to your LinkedIn approach.
How To Cancel Linkedin Premium Account: Easy Guide For All
Get instant access to a free three-part video series that shows you how to consistently attract high-quality leads, stand out on LinkedIn, and convert connections into customers.
LinkedIn Leads 3-Part Free Video Series The Ultimate LinkedIn Lead Generation System Master Class B2B Lead Generation Blog LinkedIn Unlocked (on Amazon) LinkedIn for Sales (Coming Soon)
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